photo credit: americanistadechiapas Our most accessible memories are those from experiences that result in a positive or negative reward. Negative and positive reinforcements play a key role in learning and memory. You can’t teach infants through rational reasoning. Imagine holding a small baby in your arms and saying to the child … “I think it’s [...]

photo credit: DVIDSHUB Experiences that have powerfully reinforcing properties also carry powerful reinforcing memories. The memory of the event adds additional reinforcement. It motivates us to repeat pleasant experiences or avoid unpleasant ones. I recall one case study of a man who spent five years in prison on drug related charges and during this period [...]

You’re sitting at your desk when the Managing Director walks into the room wearing a smile from ear to ear. She comes over to the desk, shakes you by the hand and says … “Your department’s figures are great. You’re the best divisional manager this company has ever had. In every branch your name is [...]

Identify the behavior what you want, determine some critical measures so that you know when you have the desired behavior and then make sure you are available to reinforce it when it appears. This process will not produce dramatic instant change. You may have to begin by reinforcing small manifestations of the behavior – or [...]